Frontier’s badger has a name — Buddy
Written on July 8, 2010
"Buddy" has been selected as the name of the badger gracing the tail of Frontier Airlines’ 99-seat Embraer 190 aircraft.
From May 28 through July 4, more than 15,000 Wisconsin residents voted online and at Summerfest in Milwaukee in a runoff of three potential names for the badger — Bella, Buddy or Cookie. Frontier Airlines narrowed the list to the three names after receiving thousands of name suggestions.
Buddy joins a cast of “spokesanimals” that includes Flip the dolphin, Jack the rabbit and Larry the lynx that adorn Frontier’s planes and appear in the airline’s award-winning advertising campaign.
“We’re thrilled to welcome Buddy to the Frontier family,” said Ian Arthur, vice president of marketing and branding for the airline. “Our badger aircraft is a great way to honor the Wisconsin roots of Midwest Airlines and to show that we offer a truly different and better flying experience pay day loans.”
Frontier is a wholly owned subsidiary of Indianapolis-based Republic Airways Holdings Inc. Republic acquired Frontier Airlines of Denver and Oak Creek-based Midwest Airlines in separate deals last year. The Midwest Airlines brand is being merged into Frontier and the combined airlines will operate under the Frontier name.
One person will be chosen at random from all Wisconsin residents who voted for the new badger name to receive a $1,000 Fly Bucks card to be used toward travel on Frontier Airlines. Ten runners-up will receive $50 Fly Bucks cards.
Filed in: economics.